![](https://static.wixstatic.com/media/24f351_cf1e071fe7564b0fa2366b404430f4bc~mv2.png/v1/fill/w_598,h_798,al_c,q_90,enc_auto/24f351_cf1e071fe7564b0fa2366b404430f4bc~mv2.png)
![](https://static.wixstatic.com/media/24f351_9cba6879487e444384f8e65f2de1d986~mv2.png/v1/fill/w_660,h_930,al_c,q_90,enc_auto/24f351_9cba6879487e444384f8e65f2de1d986~mv2.png)
![](https://static.wixstatic.com/media/24f351_5d9547861816472e9353e39316f1808e~mv2.png/v1/fill/w_542,h_752,al_c,q_90,enc_auto/24f351_5d9547861816472e9353e39316f1808e~mv2.png)
![](https://static.wixstatic.com/media/24f351_c6c61633ebdf4a908a06d8d62b1200cf~mv2.png/v1/fill/w_960,h_651,al_c,q_90,enc_auto/24f351_c6c61633ebdf4a908a06d8d62b1200cf~mv2.png)
![](https://static.wixstatic.com/media/24f351_d742baf6dcaf472a884f7c8b6b553ab2~mv2.png/v1/fill/w_469,h_573,al_c,q_85,enc_auto/24f351_d742baf6dcaf472a884f7c8b6b553ab2~mv2.png)
![](https://static.wixstatic.com/media/24f351_27f62e278b49470bbf60672a69dabb97~mv2.png/v1/fill/w_620,h_759,al_c,q_90,enc_auto/24f351_27f62e278b49470bbf60672a69dabb97~mv2.png)
![](https://static.wixstatic.com/media/24f351_fae46eb28c564844b16a9d0731dabee2~mv2.png/v1/fill/w_596,h_618,al_c,q_90,enc_auto/24f351_fae46eb28c564844b16a9d0731dabee2~mv2.png)
![](https://static.wixstatic.com/media/24f351_e233e5d61f7c43f5a51bc3395518997d~mv2.png/v1/fill/w_980,h_88,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_e233e5d61f7c43f5a51bc3395518997d~mv2.png)
![](https://static.wixstatic.com/media/24f351_a3882719ae9840c993439c8a8a981f2c~mv2.png/v1/fill/w_980,h_1027,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/24f351_a3882719ae9840c993439c8a8a981f2c~mv2.png)
![](https://static.wixstatic.com/media/24f351_d985130a3eff482c9f8cd019107be218~mv2.png/v1/crop/x_0,y_1,w_803,h_67/fill/w_803,h_67,al_c,q_85,enc_auto/24f351_d985130a3eff482c9f8cd019107be218~mv2.png)
![](https://static.wixstatic.com/media/24f351_5e464fb2c80f402ab239878498cd7f39~mv2.png/v1/fill/w_980,h_925,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/24f351_5e464fb2c80f402ab239878498cd7f39~mv2.png)
![](https://static.wixstatic.com/media/24f351_e7aa3259b67245efbd4c71809d802377~mv2.png/v1/fill/w_255,h_74,al_c,q_85,enc_auto/00-3.png)
© 2021 Owhyworks Co.
Owhyworks
Creative Director_ Yeon Cheolmin
BX Lead Designer_ Na Hyejin
BX Designer_ One Zwon, Noh Hyunjun
Photographer_ Jaeku
Authentic Spa
CEO_ Yu Eunji
Authetic Spa
Brand Identity Design
![](https://static.wixstatic.com/media/24f351_21c246aba09a4a12bc454569bfef74ec~mv2.png/v1/fill/w_980,h_403,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/24f351_21c246aba09a4a12bc454569bfef74ec~mv2.png)
AUTHENTIC SPA
어센틱스파는 한옥의 고즈넉한 공간 안에서 온전한 휴식과 치유, 케어 서비스를 제공하는 스파 브랜드 입니다. 고객의 일상의 피로를 뒤로하고 한옥의 고즈넉한 분위기 속에서 편안한 휴식을 제공하며, 차별화된 케어 서비스를 통해 고객에게 온전한 휴식을 제공합니다. 어센틱 스파의 브랜드 아이덴티티는 한옥의 공간을 통해 고객에게 본질적인 휴식과 차별화된 케어 서비스를 제공하는 브랜드로 정체성을 확립하고 브랜드가 추구하고자 하는 브랜드 이미지를 고객에게 전달하기 위해 기획되었습니다.
Brand Essence
어센틱 스파는 고객의 지친 일상의 피로를 한옥이 주는 편안한 분위기를 통해 온전한 휴식을 제공합니다. 단순 케어 서비스만 제공하여 피로를 달래는 것이 아닌 고객이 서비스의 시작부터 끝까지 오감의 휴식을 누리도록 함으로써 본질적인 휴식과 케어의 의미를 전달합니다. 어센틱 스파는 오감을 아우르며, 오감이 감응하는 경험을 선사합니다.
![](https://static.wixstatic.com/media/24f351_45dd1f3c92194faa89d40b461ddc64b8~mv2.jpg/v1/fill/w_980,h_937,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_45dd1f3c92194faa89d40b461ddc64b8~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_f0acb9dc841f4689b7798ea191077c14~mv2.jpg/v1/fill/w_980,h_937,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_f0acb9dc841f4689b7798ea191077c14~mv2.jpg)
Brand Feature / Core Value
![](https://static.wixstatic.com/media/24f351_4318305414bc42fa97a192194b739478~mv2.jpg/v1/fill/w_980,h_861,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_4318305414bc42fa97a192194b739478~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_5e73c1eae9ef45438035258903ca7a27~mv2.jpg/v1/fill/w_980,h_861,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_5e73c1eae9ef45438035258903ca7a27~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_c152fccc5e38455a9b1154c8da9fcb58~mv2.jpg/v1/fill/w_980,h_861,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_c152fccc5e38455a9b1154c8da9fcb58~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_9d7f4515f0d34a369472e36945f9b1d2~mv2.jpg/v1/fill/w_980,h_861,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_9d7f4515f0d34a369472e36945f9b1d2~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_213704739bde45089085f7e48025b465~mv2.jpg/v1/fill/w_980,h_861,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_213704739bde45089085f7e48025b465~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_2a9204d2f2084ad0b7c241ae9cd7b49e~mv2.jpg/v1/fill/w_980,h_861,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_2a9204d2f2084ad0b7c241ae9cd7b49e~mv2.jpg)
Design Principle
![](https://static.wixstatic.com/media/24f351_7d2daa502b14450d9230c3984701d0bf~mv2.jpg/v1/fill/w_980,h_595,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_7d2daa502b14450d9230c3984701d0bf~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_7327870e45924960b4ac735588ed1d1e~mv2.jpg/v1/fill/w_980,h_595,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_7327870e45924960b4ac735588ed1d1e~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_9522b612a4eb4e2eb4c5f785773334b8~mv2.jpg/v1/fill/w_980,h_595,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_9522b612a4eb4e2eb4c5f785773334b8~mv2.jpg)
Design Concept
고객이 스파 서비스를 경험하기까지 시각, 청각, 촉각, 후각, 미각까지 오감을 위한 편안함을 제공하고 본질적인 휴식의 의미를 전달하는 브랜드의 철학에 따라 오감의 감응의 컨셉을 설정하여 브랜드 아이덴티티 디자인을 진행하였습니다.
![](https://static.wixstatic.com/media/24f351_5d06adf2c00f4571a58782cefaf863d2~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_5d06adf2c00f4571a58782cefaf863d2~mv2.jpg)
Brand Slogan
어센틱 스파의 슬로건은 브랜드가 추구하는 휴식의 본질적인 의미를 표현하며, 고객이 브랜드를 경험하며 느낄 수 있는 다양한 서비스와 감성을 함축적으로 반영합니다.
![](https://static.wixstatic.com/media/24f351_32e3e962a48541668b36214310b13578~mv2.jpg/v1/fill/w_980,h_548,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_32e3e962a48541668b36214310b13578~mv2.jpg)
Symbol Mark
어센틱 스파의 심벌마크는 브랜드를 대표하는 ‘A’와 ‘C’를 중첩하여 어센틱 스파를 통해 오감의 휴식을 누리고 오감이 감응하여 감각의 만족이 퍼지는 듯한 형상으로 표현한 디자인입니다. 차분하고 편안한 이미지를 반영하는 동시에 오감의 감응을 통해 본질적인 휴식과 케어 서비스를 제공하는 브랜드의 철학을 상징합니다.
![](https://static.wixstatic.com/media/24f351_8e64732f396d424ca770862df5a6abd6~mv2.gif)
![](https://static.wixstatic.com/media/24f351_2296773cf1b243f2b2af013c91445998~mv2.jpg/v1/fill/w_980,h_533,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_2296773cf1b243f2b2af013c91445998~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_14edfb90d055454ab1d4455fa8330c33~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_14edfb90d055454ab1d4455fa8330c33~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_adef73771821416ab7dc2ee1098a1c7d~mv2.jpg/v1/fill/w_980,h_533,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_adef73771821416ab7dc2ee1098a1c7d~mv2.jpg)
Symbol Structure
![](https://static.wixstatic.com/media/24f351_91677522890b4bdb9596ad30faef5f01~mv2.gif)
![](https://static.wixstatic.com/media/24f351_8206986a876a4912a8522975e5babcf7~mv2.gif)
![](https://static.wixstatic.com/media/24f351_34c4f5e5bd03468e830403f3c8ff4812~mv2.jpg/v1/fill/w_980,h_885,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/02-7.jpg)
![](https://static.wixstatic.com/media/24f351_b80a8210bbd545e1b2a65d0415008a9c~mv2.jpg/v1/fill/w_980,h_885,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/02-6.jpg)
![](https://static.wixstatic.com/media/24f351_bc76c9e8587a407c8a80b25d6ceca216~mv2.jpg/v1/fill/w_980,h_533,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_bc76c9e8587a407c8a80b25d6ceca216~mv2.jpg)
Wordmark
![](https://static.wixstatic.com/media/24f351_f19f4c75489d4330a58f1d984e1beb81~mv2.jpg/v1/fill/w_980,h_533,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/02-5-1.jpg)
Wordmark Structure
![](https://static.wixstatic.com/media/24f351_571c3d11ce1f4d498d4054fcfe68bdd8~mv2.gif)
![](https://static.wixstatic.com/media/24f351_7bda22df0b52430aa1bc9df7f6177c4c~mv2.gif)
Signature
![](https://static.wixstatic.com/media/24f351_eb61ad2779c24b618cfb3abf6f35b94b~mv2.jpg/v1/fill/w_980,h_553,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_eb61ad2779c24b618cfb3abf6f35b94b~mv2.jpg)
Signature Ver Structure
![](https://static.wixstatic.com/media/24f351_0ca081ae419c4ee292a3aed76ad2e0a9~mv2.jpg/v1/fill/w_980,h_883,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_0ca081ae419c4ee292a3aed76ad2e0a9~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_ba724811172843f5899bdb18da7b418a~mv2.jpg/v1/fill/w_980,h_883,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_ba724811172843f5899bdb18da7b418a~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_e103d317ccea4b8389a30b2476def085~mv2.jpg/v1/fill/w_980,h_442,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_e103d317ccea4b8389a30b2476def085~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_f85038ab28fa48ad9215c9a401c6a168~mv2.jpg/v1/fill/w_980,h_442,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_f85038ab28fa48ad9215c9a401c6a168~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_27bea6c5857b473391c417b395786b42~mv2.gif)
![](https://static.wixstatic.com/media/24f351_0a93d7c199df471bb1cb1281e4a9c014~mv2.gif)
![](https://static.wixstatic.com/media/24f351_769991df3cb949e39754a4fae366a43b~mv2.jpg/v1/fill/w_980,h_883,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_769991df3cb949e39754a4fae366a43b~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_2b81d93641544461b32b72eccb0667f3~mv2.gif)
Color
![](https://static.wixstatic.com/media/24f351_0cd63690b13d42568cd138d261796bf9~mv2.jpg/v1/fill/w_980,h_671,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_0cd63690b13d42568cd138d261796bf9~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_b4e4663287a8496db45de1a4fc2b7942~mv2.jpg/v1/fill/w_980,h_1343,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_b4e4663287a8496db45de1a4fc2b7942~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_057b71d62f2440a0be966c3d362206e6~mv2.gif)
![](https://static.wixstatic.com/media/24f351_99fef8f12f25415a88afac6aad958e71~mv2.jpg/v1/fill/w_980,h_1339,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_99fef8f12f25415a88afac6aad958e71~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_bacf3cfd913e4f368024acdbd7ed54d4~mv2.jpg/v1/fill/w_980,h_1339,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_bacf3cfd913e4f368024acdbd7ed54d4~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_80b9e3f49640417f81ff2e9e5fc1f3a0~mv2.jpg/v1/fill/w_980,h_1339,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_80b9e3f49640417f81ff2e9e5fc1f3a0~mv2.jpg)
Graphic Motif
![](https://static.wixstatic.com/media/24f351_85e3f07e719f45fc8a7d0572cd4338a9f000.jpg/v1/fill/w_79,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/24f351_85e3f07e719f45fc8a7d0572cd4338a9f000.jpg)
![](https://static.wixstatic.com/media/24f351_63adf4b1b7bd41de955428c3401a8315f000.jpg/v1/fill/w_79,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/24f351_63adf4b1b7bd41de955428c3401a8315f000.jpg)
![](https://static.wixstatic.com/media/24f351_223d0816f1a24e88b25678efea2ce10cf000.jpg/v1/fill/w_79,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/24f351_223d0816f1a24e88b25678efea2ce10cf000.jpg)
![](https://static.wixstatic.com/media/24f351_2792ed11a8ab42feabf9ff1bb5bf2d5df000.jpg/v1/fill/w_79,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/24f351_2792ed11a8ab42feabf9ff1bb5bf2d5df000.jpg)
![](https://static.wixstatic.com/media/24f351_380d94b1b2674513b62c61c504ad9a8f~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_380d94b1b2674513b62c61c504ad9a8f~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_f219eb62a4804def9eb2b929218ce5e6~mv2.gif)
![](https://static.wixstatic.com/media/24f351_e7a7a279269e494bab7ff1941452f02c~mv2.gif)
![](https://static.wixstatic.com/media/24f351_63f03bff79644245ab1740fd684eabc3~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_63f03bff79644245ab1740fd684eabc3~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_5aa218828ad64014969c86f0aad7f062~mv2.gif)
![](https://static.wixstatic.com/media/24f351_70582e741e604bc58c585bc0d648e16a~mv2.jpg/v1/fill/w_980,h_618,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_70582e741e604bc58c585bc0d648e16a~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_73d1a8b0042d4800bf23848861eb837e~mv2.jpg/v1/fill/w_980,h_1232,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_73d1a8b0042d4800bf23848861eb837e~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_73abc36c298c43eab07d7670061d048f~mv2.gif)
![](https://static.wixstatic.com/media/24f351_2f3578fd0150412cb4ab9b08e0aa3751~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_2f3578fd0150412cb4ab9b08e0aa3751~mv2.jpg)
Iconography / Sign Design
![](https://static.wixstatic.com/media/24f351_c91ddcc3a554401db852171e20a609a3~mv2.jpg/v1/fill/w_980,h_1209,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_c91ddcc3a554401db852171e20a609a3~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_d5b892690b20426caaca1fd4f8534c17~mv2.jpg/v1/fill/w_980,h_1209,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_d5b892690b20426caaca1fd4f8534c17~mv2.jpg)
![](https://static.wixstatic.com/media/24f351_cf3131e688864c80b259231677d1c307~mv2.gif)
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Sign Graphic Plan
![](https://static.wixstatic.com/media/24f351_b0d9a8afbd0d48b5833678bf91d57af2~mv2.gif)
Application (Form)
Layout System & Composition
![](https://static.wixstatic.com/media/24f351_f7e88900de484b1d8a062f0480f5055b~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_f7e88900de484b1d8a062f0480f5055b~mv2.jpg)
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![](https://static.wixstatic.com/media/24f351_17745bd8644143da9092f105aa42fbd2~mv2.gif)
![](https://static.wixstatic.com/media/24f351_9e379d03e9c44251a9ca2d2b855d617d~mv2.gif)
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Typeface
Signature
![](https://static.wixstatic.com/media/24f351_65462b17194f4213aa04093cdac6bb50~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_65462b17194f4213aa04093cdac6bb50~mv2.jpg)
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![](https://static.wixstatic.com/media/24f351_2af2d0d7ffef4a85915ac64d8243afc3~mv2.jpg/v1/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/24f351_2af2d0d7ffef4a85915ac64d8243afc3~mv2.jpg)
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Authetic Spa
Brand Identity Design
Owhyworks
Creative Director_ Yeon Cheolmin
BX Lead Designer_ Na Hyejin
BX Designer_ One Zwon, Noh Hyunjun
Photographer_ Jaeku
Authentic Spa
CEO_ Yu Eunji
![](https://static.wixstatic.com/media/24f351_e89f629470cc40aeb4bb99b08023a308~mv2.png/v1/fill/w_646,h_348,al_c,q_85,enc_auto/24f351_e89f629470cc40aeb4bb99b08023a308~mv2.png)
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